Competitor content gap table
We looked this up in the docs; we have not run it in a bot yet.
Updated 15 Oct 2026.
Every Tuesday at 9am CT, pull the last 7 days of posts from these competitor X accounts [handles] and new pages on their blogs [URLs]. List the topics that show up at 2 or more competitors. For each one, check who ranks on page one of Google and search our sitemap for a page that already covers it. Label it create, update, consolidate or skip, with one sentence of evidence. Post the table in [Slack channel] for review. Do not draft or publish anything until I pick.
Fill in
- [handles]
- [URLs]
- [Slack channel]
Connectors
X, Browser, Slack
Expected result
Labeled gap table in Slack for review.
Uses this feature
Credit
Idea from @@ericosiu. Written here in our own words.
Also in the index
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